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Art
in
Japan>Film>Alternate
View: Art House Cinema in Tokyo
Original articles on art,
artists, architecture, exhibitions, galleries, museums and cultural
institutions around Tokyo, Japan.
Alternate View: Art House Cinema in Tokyo
by John McGee
Small is big in Tokyo, at least when it comes to
the movie business. In one of the latest examples of the city's shift
from Hollywood's heavy meat-and-potato diet to leaner, tastier,
ever-changing tidbits from around the globe, the final curtain was
drawn on the Minami-Shinjuku IMAX theater in February. Tooled down and
converted, the space recently reopened as an art house cinema.
Mathew Barney's Cremaster
cycle
exemplifies some of the best in
contemporary art film (Cremaster 3,
2002. Photos by
Chris Winget.
©Matthew Barney. Courtesy Barbara
Gladstone)
Theatre Times Square Shibuya joined more than a
dozen screens that have sprung up in Shibuya alone over the last
several years, thanks to the growing ranks of the city's mini-shiata.
These tiny, usually well-appointed one- or two-screen
theaters—which
rarely seat more than 200 and sometimes fewer than 50—have
drawn wider
and wider audiences for their independent and other
beyond-the-
mainstream movies. Whether this trend reflects an
increasingly international mindset, fondness for travel,
democratization of technology (like mini-DV cameras and computer-based
editing), or simply changing tastes, local filmgoers can now access an
incredible range of titles.
There are low-budget independent domestic films
and medium-sized, international indies (including films by directors
like Tim Roth, but not blockbusters like the Korean film Shuri). There are
black-and-white classics and retrospectives, experimental classics by
Len Lye, and cutting-edge art films by Matthew Barney. There's digital
art animation and claymation from Russia, the Czech Republic, America
and Japan. And there are documentaries from all over.
The variety of mini-theaters screening such films
is nearly as vast and in many ways just as confusing. "To coexist in
such profusion and in such close proximity (especially in Shibuya),
mini-theaters have learned to work together and to develop their own
niches," notes Kumi Kobata at indie film distributor Media Suits. While
some theaters are known for showing mature, sophisticated, edgy or
other types of films, the distinctions are often unclear and may not be
obvious to the average or occasional filmgoer. But if the most
successful independent movie of all time, The Blair Witch Project,
is
any indication, getting lost is half the appeal.
First reel
Born in the early 1960s, Tokyo's modern
mini-theater scene got its first break inside the twin theaters of the
Art Theater Guild (ATG), says Jeanette Amano, a long-time Tokyo-based
film critic and subtitler. Though ATG eventually shifted from
screenings to underwriting Japanese indies, their theaters in Hibiya
and Shinjuku scripted a future for indies by introducing alternatives
to the existing mainstream and helping to create a market for European
films by Truffaut, Antonioni and others.
Iwanami Hall in Jimbocho, opened in 1968 and
regarded as the longest-running art house in Tokyo, was one theater to
take advantage of the new market. But, as Amano notes, "Perhaps worried
that others might follow, Hollywood distributors tried to crush Tokyo's
nascent independent scene in the late '70s by launching the kakudai
road show hoshiki, or expanded road show system."
Spanish romantic comedy
Km.0
(Kilometro Cero) kicked off the Gay
and Lesbian Film Festival
For the first time, major films could be shown on
multiple screens in the same market. While this temporarily shut out
indies and helped submerge the mega-za
(classic film theaters),
audiences began to crave variety. Many resorted to jishyujoei (private
screenings) in rented halls, art galleries and embassies. But by the
early '80s, a variety of dedicated mini-theaters began to open, taking
hold in Tokyo's major entertainment districts: Eurospace in Shibuya,
Cine Vivant in Roppongi (now closed), Cinema Square Tokyu in Shinjuku,
and a number of spaces in Ginza.
The success of these venues was furthered by the
now-widespread film festival circuit. "Festivals, especially the Pia
Film Festival (started in 1977) and the Tokyo International Film
Festival (1985), fueled the demand for non-mainstream fare," Amano
says. In fact, the desire for a proper venue for the TIFF helped lead
major sponsor Tokyu Agency to build Shibuya's Bunkamura complex,
including the two-screen Le Cinema. (Tokyo's myriad festivals continue
to expand the field with new media, e.g. Resfest; specialized markets,
e.g. the Gay and Lesbian Film Festival and NextFrame; and international
films, e.g. the Chinese Film Festival.) "The success of these first
festivals also helped change a widespread perception among Tokyo's
mainstream theater management: that the city's only film-viewing
audience was teenagers," she says.
Mature audiences, therefore, were—and
still
are—courted by mini-theaters such as Le Cinema and others in
Ginza,
Ebisu and elsewhere. But the mainstream theaters weren't necessarily
wrong about the under-20 market, they just underestimated the range of
their taste. "The opening of Eurospace in 1982 and Cinema Rise in 1986,
both in Shibuya, helped tap a burgeoning market of edgy, young
filmgoers and turn Shibuya into the center for mini-theaters," explains
Kobata.
Survival of the fittest
In the years since, many theaters that first
started with a particular theme have since "expanded" their offerings
as economics dictate (e.g., a popular film funds a risky film) or as
the
tastes of the programmer change. Baus in Kichijoji, for example, now
shows both indie and Hollywood films. This is in part a reflection of
the increasingly muddied concept of indies. Like alternative music in
the '90s, indies have started to gain broader popularity, leading films
like Amelie
to graduate from first runs in mini-theaters to major
releases at mainstream theaters—not to mention its own
Amelie-themed
café in Shibuya.
Image Forum, one of Shibuya's
most
progressive movie theaters, shows
independent films, art films,
experimental films and documentaries
(Photo courtesy of Image Forum)
Nevertheless, some mini-theaters stand out by
maintaining their strong identities in different ways. Exclusive, long
sold-out engagements of quirky but accessible films like Buffalo 66 and Memento at Parco's
Cine Quinto, for example, helped bolster the
theater's designer-brand image: if a film is shown there, it must be
good.
Two other theaters in Shibuya, Uplink Factory and
Image Forum, offer progressive programming underscored by video
distribution and other film-related activities. Uplink made its name
helping produce and distribute films by Derek Jarman. Since 1995, its
multi-purpose event and movie space, Uplink Factory, has held an
eclectic mix of musical events, new art films, lectures, and
discussions. Many of the more obscure titles at any large Tsutaya,
including the sci-fi erotic fantasy I.K.U. they helped
produce in 2000,
bear the Uplink stamp.
Since they opened their new three-screen building
in 2000, Image Forum (IF) has challenged other theaters with the depth
and coherence of their eclectic programming. They show new indies, art
films and documentaries like other mini-theaters. But what sets IF
apart is a dedication to new and classic experimental film, e.g., a
recent retrospective of '60s works by Japanese film authority Donald
Ritchie, and the latest movie by Japanese photographer Daido Moriyama.
IF also runs a film school, sponsors an annual experimental film and
video festival, and distributes videos and books.
Other theaters stake their ground by specializing
in little-known niches. Tollywood (a contraction of Tokyo and
Hollywood) in Shimokitazawa, for example, started in 1999 as the only
theater dedicated to dramatic short films less than 60 minutes in
length.
Big brothers
While variety is good for filmgoers, the current
saturation of mini-theaters seems financially precarious. Yuko Iwasaki
from the Japan Association for Cultural Exchange (ACE
Japan)—a
government agency that archives and distributes non-commercial foreign
films in Japan—recently visited New York to research
independent and
experimental cinemas there. She found that despite similarities with
Tokyo's scene, one major difference remained. "Many of New York's
institutions are non-profit organizations (NPOs). Tokyo's are almost
exclusively commercial and therefore more susceptible to the whims of
customers," she says. "Japanese theaters have been reluctant to follow
the NPO model due to the difficult restrictions placed on applicants,
the fewer benefits of the Japanese zaidan
hochin (NPO) system, as well
as the stigma of possible government oversight."
The National Museum of Modern
Art,
Film Center in Kyobashi screens classic
films, Japanese films and films difficult
to find elsewhere (Photo courtesy
National Museum of Modern Art, Film
Center
NPO theaters that do exist tend to be
government-sponsored cultural institutions. The National Museum of
Modern Art, Film Center in Kyobashi collects, preserves, and restores
Japanese and foreign films. Regular screenings of their more than
19,000 films are thematic, such as "Remembering Screen Actresses." They
also have a library and gallery for exhibiting film posters and
photography, often related to the current program. Kawasaki City Museum
of Art in Musashi-Kosugi has a lively screening schedule that includes
indie, experimental, and classic films. The Institut Franco-Japonais in
Iidabashi is supported by the French government and specializes in
classic and modern French films and festivals, like "Music
and Cinema."
Pioneer mini-theater Athenee Francais Cultural
Center (AF) in Suidobashi is a rare NPO without government sponsorship.
Opened in 1970 as a forum for introducing foreign culture through
lectures and films, AF continues to screen classic world cinema (like
those by Indian filmmaker Guru Dutt), documentaries (e.g., Frederick
Wiseman), and modern art films (e.g., Straub-Huillet) in their homey,
college lecture hall-type theater on the top floor of a language
school. AF also collaborates with Eurospace for the film school Eiga
Bigakko in Kyobashi, and the two veterans also occasionally share
programs, like R.W. Fassbinder's epic TV drama "Berlin
Alexanderplatz."
Art attack
Movies may need a beginning, middle and end, but
as French New Wave filmmaker Jean-Luc Godard said, "not necessarily in
that order." Enter experimental film, video art—films made by
artists,
not filmmakers—and art film. These genres usually use the
media from a
more conceptual angle and often have little aspiration (or hope) for
commercial success.
Since 1970, Athenee Francais
has
been bringing classics and art films
to Suidobashi (Courtesy Athenee
Francais Cultural Center)
Spaces dedicated to video art are few, operate on
budgets even slimmer than NPOs, and don't usually enjoy the response
that even indie cinema gets. Many spaces don't qualify as theaters at
all, being flexible-use halls with folding chairs.
Video Art Collective (VAC) was founded in 2001 to
popularize video art in Japan. Promoting young artists and introducing
international artists through monthly screenings and their
Intercultural Video Art Exhibition, VAC also maintains a video library
(open to the public) of
classic and members' video art at art lab golden shit, a multipurpose
space run by artists for artists in Nakano.
VAC's political bent sets them apart from
Akihabara-based command N. Established in 1998 and run by artists
(including Venice Biennale alumnus Masato Nakamura) and art-affiliated
people, command N is not exclusively video-oriented. But their
best-known event, Akihabara TV, is a curated show of video art
that's screened on televisions and monitors in electronics shops around
Akihabara.
Along the same lines, Young Video Artists
Initiative was a short-lived video art exhibition sponsored by the Mori
Art Museum proto-space Think
Zone in Roppongi. The result of an open competition, the event
featured the work of 22 different artists and art groups. Other places
to look for periodic screenings of video art are Phaidros Art Cafe in
Shibuya and the regular group exhibitions of art collective
Eyesaw.
Joining the pack
When you've run through every mini-theater and
video art installation in town, you still have a wealth of options.
Several second-run, discount, or alternative theaters offer last
chance, double features, or other film bargains. Ebisu Starlight Cinema
offers a rare chance to enjoy free films in the open air of Ebisu
Garden Place. Most films are Hollywood blockbusters, but there are
often a few unusual titles each season, which generally
runs until the beginning of September. Meguro Cinema and Sangenjaya
Cinema are both small, old second-run theaters. Sangenjaya is
recommended for their double features if you can manage their hard
seats. When you eat or drink at Harajuku bar/restaurant Oh God!, the
big screen and big movies come free. Even Shibuya's TEPCO Electricity
Museum screens Hollywood films on Mondays for just
¥100.
This continuing proliferation of even the smallest
and most obscure films—and the places to show
them—signals a healthy
mix of producers and consumers in Tokyo's independent scene. Tokyo's
mini-theaters flout the bigger-is-better trend, espousing variety and
quality as an antidote to, or at least a break from, Hollywood. Though
there's no guarantee the current mini-theater diversity can last, the
final credits on this boom are nowhere in sight.
_______________________________________
This article was originally published in 2002.
©2006 John McGee
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